John Kennedy has been consulting and speaking to the horticulture, agriculture and tourism industries for over 25 years. One thing he’s found in common with successful farms, garden centers, wineries and growers was that they consistently measured what they expected to manage. Data drives decisions!

From that insight, John and his wife, Souny have created an agri-benchmarking platform that provides invaluable insight to measure and compare the agritourism industry. This platform has been in play for over a year with the members of NAFDMA and will now be introduced to family of farms.